The Running Industry Diversity Coalition's vision is to see and experience the running and outdoor industries committed to racial justice where Black, Indigenous, and other people of color are welcomed, valued, and amplified.
Learn more about RIDC’s early days and our vision for the future below!
“RIDC continues to be an important force in the industry and for On.
The evolution of resources for the industry and the communities we aim to serve has been the best representation of what can happen when we put our minds together to find a common mission - making running and outdoor spaces more diverse and inclusive. RIDC makes us feel the importance of accountability - to our entire industry and to the millions of people that we want to inspire to move."
- Britt Olsen, Chief Commercial Officer, On.
Our History
JULY 2020
Held First Meeting!
OCTOBER 2020
Hosted A Public Launch + First Workshop: 'A Talk About Race'
OCTOBER 2021
Completed A 5 Year Strategic Plan With Fait La Force Strategies
NOVEMBER 2021
Attended The Running Event For The First Time, The Largest Tradeshow For Retailers
DECEMBER 2021
Launched Executive Director Search
JANUARY 2022
Initiated Employment Research Project with Bentley University on the State of Racial Diversity in the Running Industry
FEBRUARY 2022
Reached 1,000 Members Committed to Advancing Racial Justice Both Personally and Professionally
MARCH 2022
Hired First Executive Director, Kiera Smalls + two staff members
JUNE 2022
Launched Second Research Project with Bentley University on Barriers to Trail Running for BIPOC groups (at the request of brands)
The journey continues…
“As we work to improve diverse representation across all levels of our organization, we recognize the important opportunity RIDC presents New Balance to drive dialogue and best practices that will result in meaningful action for the running industry.”
- Melissa Worth, Senior Vice President, North America for New Balance Athletics