RIDC Media & Events Round Up December 2024
What Is Happening in the Running Industry This Month?
Chocolate City Relay and Pacers Running Ring the NASDAQ Closing Bell. Founded by Brittany Greene in 2021, Chocolate City Relay is a celebration of Black women runners and sisterhood. It’s since grown into a platform for powerhouse women blazing their own trails anchored in community.
Meet Charlotte Bowens, The Entrepreneur Making Trail Running Gear for Bigger Bodies. After finishing a 50-mile race, she used what she learned on the trails to found Conscious Gear, an outdoor brand celebrating body diversity in the outdoors
GU is proud to offer 2 runners from historically excluded and underrepresented communities (e.g. people who identify as BIPOC, Trans, Adaptive, etc.) the opportunity to run the 2025 Western States Endurance Run, the historic 100-mile footrace from Palisades Tahoe to Auburn, CA this June 28. Applications close December 18, and selected athletes will receive free race entry, free training camp entry, GU products, coaching, and a $5,000 travel scholarship.
Running industry leaders talk about making gear for women, finally. "It’s no secret that most women’s running shoes and apparel is still heavily influenced by the men’s lines. Things have changed a lot over the past decade, but there is still a lot that can be improved on the processes of how women’s running gear is made and marketed." Click here to watch the full panel discussion.
The first-ever International Running Expo is set to be staged in 2025. "The event is set to unite key players in the running industry and showcase the latest products, technologies, trends and innovations in the running sphere at the RAI Amsterdam in the Netherlands."