Get Ready: Global Running Day Campaign

This year, RIDC will be celebrating by launching an industry-wide campaign: centering racial equity.

Challenge:

Erasure/lack of representation of racial diversity in promotions for Global Running Day. The racial part of diversity is often overlooked, but that is exactly why the RIDC exists.
The #GlobalRunningDay hashtag on social media, since the first celebration in 2016, displays an underrepresentation of BIPOC runners and groups.

Solution:

Mobilize the running industry to collectively center racial equity in their Global Running Day content.

We have 30+ partners committed to centering racial diversity in their promotions on this day. And we want to see many Black, Indigenous, and people of color take up space in our social media feed (looking at you @districtrunningcollective @latinasinmotion @madmilesrunclub @prolyfyckruncreww @originalpropagandaathleticclub @native_women_running @antiracistrunclub, etc) #Running4Diversity

Stay tuned for a recap!