Sisters Lisa and Xenia Raye Make History with NIL Deal with On Running

Phot via Trackstaa

Lisa and Xenia Raye have shattered barriers, becoming the first sprinters to sign a Name, Image, and Likeness (NIL) deal with On Running. Known for their speed, talent, and dedication, these sisters are blazing a trail in collegiate athletics and redefining sponsorship standards in track and field.

A Groundbreaking NIL Deal in Track and Field

While NIL deals have historically focused on high-profile sports like football and basketball, the Raye sisters' deal with On Running is a first for track and field sprinters. It highlights a shift toward supporting a broader range of athletic disciplines and gives sprinters the opportunity to secure sponsorships. For On Running, this partnership signals a commitment to expanding its reach beyond distance running to include other areas of the sport.

Meet Lisa and Xenia Raye

Hailing from a family with deep sports roots, Lisa and Xenia quickly excelled in sprinting, achieving national-level records and gaining attention for their impressive performances on the collegiate circuit. Known for their explosive power and dedication, the Raye sisters are also advocates for women in track and field, sharing stories of resilience and hard work that inspire young athletes everywhere.

On Running’s Vision

This partnership aligns with On Running’s mission to support innovation and diversity within athletics. Known for its signature CloudTec technology, On is partnering with Lisa and Xenia not only to sponsor them but to learn from their sprinting expertise. This engagement could lead to product developments designed with sprinters in mind.

Impact and Legacy

For Lisa and Xenia, this deal provides crucial support for their athletic and academic journeys, allowing them to focus on their performance without financial strain. It also sets a powerful precedent, encouraging other brands to recognize the value of collegiate athletes in a range of sports. Together, On Running and the Raye sisters are helping create a new era of sponsorships, empowering athletes across the track and field landscape.

Lisa and Xenia’s NIL deal is more than just a sponsorship—it's a step toward a future where all young athletes, regardless of their sport, can dream big.